If you own a business, it doesn’t matter if it’s a beauty salon, restaurant, clothing boutique or cosmetics production, you’ve definitely thought about how to get new customers through Instagram.
And, of course, you understand that to attract the attention of potential customers, you need an original and aesthetic profile.
The first thing a person sees when they log into your profile is a VISUAL CONCEPT. Everything depends on the first impression: whether the potential client stays or leaves.
WHAT IS A VISUAL CONCEPT?
It is a concept that creates and maintains a brand image. In other words, this is a general view of all the content that you publish: feed, storis, highlights.
The visual concept is:
- properly selected subjects for photography
- fonts and color palettes
- photo processing
- style of feed
- core elements that convey the essence and meanings of the brand
- consistent design of all content units — stories, tapes and reels.
CASES
Hairdressing attelier
Task: rebuild the Instagram profile, show the style and character of the brand, focus on quality.
What was done:
- fixed the flaws in the header and the highlights
- new visual concept with an emphasis on aesthetics, quality and style
- photoshoot
- feed for 15 posts, covers for highlights, recommendations on the design of stories, reels.
Coaching
Task: photoshoot with different images and locations, so that later client could independently create the feed.
Beauty Studio
Task: to create a profile that will reflect all the services of the studio and attract wealthy customers.
What was done:
- complet redesigns the profile header, price lists, highlights
- new visual concept of services displaying, with an emphasis on aesthetics
- photoshoot
- feed for 15 posts, covers for highlights, recommendations on the design of stories, reels.
Make up artist brushes and accessories shop
Task: to create consistent and aesthetic visual concept for the store. Replace photos of brushes from the manufacturer’s website with your own.
What was done:
- fixed the flaws in the header and highlights
- new minimalistic and airy visual concept
- photoshoot
- feed for 15 posts and covers for highlights.